creative concept development for the brand’s new apparel and lifestyle product launch. creative direction included developing the look and feel of imagery and video inclusive of mood, lighting, environment, styling, prop design and set direction. services included casting, crew selection, on set directing, final image selection and management of image and video post production.

an ongoing exploration in deconstructing the delicious and beautiful plant-forward dishes at comune restaurant.

imagery designed to be a vehicle for the emotion of this boutique wellness spa - beautiful, intimate and serene - for use in marketing and storytelling on the brand’s site, social channels and multi-platform advertising.

themed editorial photoshoots for an independent, reader-generated publication and digital platform created for adolescents, with a journal driven format that offers a unique inclusive space for readers to safely share their voice.